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5 Tips to Improve Omnichannel Inventory Management

B2B & Wholesale, Consumer Brands, Retail & Marketplaces, Supply Chain ManagementJanuary 28, 20220Comments
A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are…

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How to quickly build a best-in-class product catalog?

Athena, B2B & Wholesale, Consumer Brands, Merchandizing Management, Omnichannel Tech Stack, Reporting & Data Analytics, Retail & MarketplacesJanuary 25, 20220Comments
Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the…

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How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

B2B & Wholesale, Consumer Brands, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesMarch 19, 20180Comments
It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more.…

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5 Content Types to boost your eCommerce Sales

B2B & Wholesale, Consumer Brands, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesFebruary 8, 20180Comments
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…

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Useful Magento Plugins for your Online Store

B2B & Wholesale, Consumer Brands, Magento, Omnichannel Tech Stack, Product Conversion Rate Optimization, Retail & MarketplacesFebruary 5, 20180Comments
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their…

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Athena, B2B & Wholesale, Consumer Brands, eCommerce Operations, Merchandising Operations, Product Conversion Rate OptimizationDecember 7, 20170Comments
Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you…

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7 Social Media Trends to watch out for in 2018

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 1, 20171Comment
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content. The year has been filled with a lot of…

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Comparison between eCommerce Platforms for Enterprises

B2B & Wholesale, Consumer Brands, Magento, Omnichannel Tech Stack, Retail & MarketplacesOctober 12, 20171Comment
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management. With a…

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Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

B2B & Wholesale, Consumer Brands, Customer Experience Management, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesOctober 5, 20170Comments
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you. But enough…

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How Artificial Intelligence is Helping Optimize E-commerce Content

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesSeptember 5, 20170Comments
The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that…

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