Consumer Brands Archives - Page 3 of 6

11 Reasons Why Drupal is Best for Enterprise

B2B & Wholesale, Consumer Brands, Drupal, Omnichannel Tech Stack, Retail & MarketplacesAugust 28, 20170Comments

A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple…

Digital Asset Management for Retailers & Brands – Capabilities & Benefits

Consumer Brands, Merchandising Operations, Omnichannel Tech Stack, Product Conversion Rate OptimizationAugust 28, 20170Comments

Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides…

Choosing the Right eCommerce Technology Platform

B2B & Wholesale, Consumer Brands, Drupal, Magento, Omnichannel Management, Retail & MarketplacesAugust 28, 20170Comments

An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a…

Unified Omnichannel Commerce – Challenges & Opportunities

B2B & Wholesale, Consumer Brands, eCommerce Operations, Magento, Omnichannel Management, Retail & MarketplacesAugust 28, 20170Comments

Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong…

Tips to Improve Load Time and Speed of your E-commerce Platform

B2B & Wholesale, Consumer Brands, Customer Experience Management, Drupal, Magento, Retail & MarketplacesAugust 16, 20171Comment

No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters. Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile…

Big Data’s Role in Personalization beyond Product Recommendations

B2B & Wholesale, Consumer Brands, Customer Experience Management, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesAugust 14, 20170Comments

Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of…

Make More Money by Leveraging Product Content

B2B & Wholesale, Consumer Brands, Merchandising Operations, Merchandizing Management, Product Conversion Rate Optimization, Retail & MarketplacesAugust 11, 20170Comments

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins…

How Internet of Things is Transforming Gas Management

B2B & Wholesale, Consumer Brands, Drupal, Omnichannel Tech Stack, Retail & MarketplacesJuly 31, 20170Comments

Introduction As day-to-day services across the board become more accessible to a larger section of the population, it becomes more important that the work processes of the industries concerned be streamlined and monitored closely at every level. One such industry that requires prompt action and minute-level monitoring is oil and gas. And, the task of…

Critical Factors that could Save Your Omni-channel Strategy from Failing

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Omnichannel Management, Retail & MarketplacesJanuary 16, 20171Comment

To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.

Ecommerce Companies Sought-after Acquisition Targets

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 26, 20160Comments

2016 was notable for acquisition of eCommerce companies like Jet.com, Dollar Shave Club, Lazada, and Jabong closer home. In 2017, it’s likely that more eCommerce companies will exit via acquisition and larger players look for targets in Southeast Asia and India.

Small screens bring in big holiday sales

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Omnichannel Tech Stack, Retail & MarketplacesDecember 26, 20160Comments

Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).

Rise of e-shopping, rise of counterfeit fashion

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 26, 20160Comments

While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.