Consumer Brands Archives - Page 5 of 6

Top 5 Tips for your SEO Strategy to be Mobile Ready

B2B & Wholesale, Consumer Brands, Customer Experience Management, Retail & MarketplacesJune 11, 20140Comments

It is hard to imagine going about your daily routine without a mobile phone today. From calls to messages, mails to entertainment and a lot more, smartphones, in particular have become the norm among people all over the world. A large percent of shopping searches and purchases are carried out on smartphones as well. This…

Incredible India’s E-tail & eCommerce Industry

B2B & Wholesale, Consumer Brands, Retail & MarketplacesJune 6, 20140Comments

Over the last few years, the Indian e-Commerce industry has witnessed a substantial growth due to the numerous business models that have cropped up. E-Commerce and the sub-set retail e-Commerce is still in its nascent stage even though it has witnessed of lot of new players of late. Recently, a lot of consumers are acquainted…

10 Tips to Drive Sales on Your Website

B2B & Wholesale, Consumer Brands, Retail & MarketplacesMay 28, 20140Comments

Has traffic to your website dropped steadily and in a way you cannot understand? Could you drill down and discover why your bottom line and conversions are being hit? If your website is not cut out for the fierce competition on the digital landscape you’ve eased yourself out of business. In today’s world without borders,…

Maintaining Optimum Data Quality

B2B & Wholesale, Consumer Brands, Merchandising Operations, Retail & MarketplacesMay 6, 20140Comments

Cost plays a major role in the success and failure of any company. However, cost is not the only contributing factor that helps in the growth of an organisation. Today, there is lot of competition in the market and companies are striving to make their niche to stay on the forefront of this competition. For…

Magento-Oracle Architecture Decoded

B2B & Wholesale, Consumer Brands, Omnichannel Tech Stack, Retail & MarketplacesMarch 11, 20140Comments

Why is Magento Oracle Integration Required?

Magento is the world’s fastest-growing open Source eCommerce platform. In addition to being one of the first-movers to adopt this versatile solution, we are one of the first Implementation partners of Magento.

Oracle is widely used in all major store by the big merchants. Oracle Database provides data consistency across all platforms; and these database can be built according to client’s requirements. Oracle database offers flexible architecture for maximum versatility and performance.

Why is Drupal Commerce a Great e-Commerce Platform?

B2B & Wholesale, Consumer Brands, Omnichannel Tech Stack, Retail & MarketplacesFebruary 25, 20140Comments

DRUPAL COMMERCE Drupal Commerce is used to build e-Commerce Websites & Applications of all sizes & variations Flexibility is one of the Drupal Commerce forte Unlike the other e-Commerce solutions developed with an Application Development mentality; Drupal Commerce does not follow this static approach and rather provides a Framework based approach which is flexible enough…

Mobile Optimization: A Boon or Bane?

B2B & Wholesale, Consumer Brands, Customer Experience Management, Retail & MarketplacesFebruary 6, 20140Comments

Have you’ll heard of the phrase ‘you can like me, you can hate me, but you cannot ignore me.’ Well this definitely holds true for mobile optimization. Whether you think of it as a fruitful upgrade or an unnecessary spend, mobile optimization has become a must. In a research conducted by Silverpop, worldwide tablet shipments…

3 SEO activities you need to stop TODAY!

B2B & Wholesale, Consumer Brands, Customer Experience Management, Retail & MarketplacesJanuary 30, 20141Comment

So here’s a list of top 3 SEO activities that seriously need to be stopped asap. 1. Forceful Social Bookmarking – Social Bookmarking is, according to me, the most widely exploited off-page SEO technique in the history of online marketing so far. No kidding. There are agencies which build you over a 1000 links every…

Understanding Website Taxonomy

B2B & Wholesale, Consumer Brands, Merchandizing Management, Retail & MarketplacesJanuary 24, 20140Comments

This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. We have also performed a brief website taxonomy evaluation for a big online retailer from USA. You can also view this…

How do I do SEO in 2014?

B2B & Wholesale, Consumer Brands, Customer Experience Management, Retail & MarketplacesJanuary 15, 20140Comments

Undoubtedly, the hottest query among everyone remotely associated with the online marketing segment remains “Is SEO dead?” Yes, it is. Well, traditional-off page-gray hat-build 1000 links-SEO is dead, for sure. Having said that, on page SEO is still the boss. Obviously, because it involves implementing quality content on your website, seeding relevant keywords (seeding, not…

Part 1: Hummingbird for the la(z)y Marketer

B2B & Wholesale, Consumer Brands, Retail & MarketplacesDecember 27, 20130Comments

Any new change in Google’s search algorithm and the SEO community goes on an over drive with endless debates on what the change could mean, and its impact on rankings and strategies. The Hummingbird change was however, different. Google implemented the change a month before the announcement catching the community off guard, and especially so as there didn’t seem to be any perceptible difference in ranks till now.

T-Commerce – The next revolution in Omni-Retail

B2B & Wholesale, Consumer Brands, Omnichannel Tech Stack, Retail & MarketplacesDecember 13, 20130Comments

The invention of internet mobility has significantly changed the shopping pattern. Nowadays, it is possible to compare products and prices at the touch of a button. The consumers are more knowledgeable these days as they are always connected through their mobility devices. Due to this, there has been an increase in the expectations related to…