Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).
While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.
Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.
Mobile fraud threats are expected to grow to 60-65% by 2017, according to a joint study report by ASSOCHAM & EY. Today, many businesses have dedicated teams monitoring security, but many continue to operate unaware of the impending dangers.
While you understand the importance of Omni-Channel approach, your CEO and the rest of the C-suite may not be there yet. Here are 3 arguments to convince them for on omni-channel strategy.
Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus provide better customer experience, product recommendations, and services that will be tailored for each individual.…