Retail & Marketplaces Archives - Page 7 of 12

Mapping The Shift – Omnichannel Retail

Athena, B2B & Wholesale, Consumer Brands, Industry, Omnichannel Management, Omnichannel Retail, Retail & Marketplaces, SolutionFebruary 14, 20230Comments

The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…

Analytics as a service (AaaS) Model – what is it?

B2B & Wholesale, Consumer Brands, Reporting & Data Analytics, Retail & MarketplacesMay 23, 20220Comments

Data helps organizations isolate the causes of problems effectively and make informed decisions. Data assists organizations in allocating and structuring their resources. Data is vital! As organizations migrate to digital channels and scale up their online presence, they are generating more data than ever. Data is generated for every function — customer behaviour, product &…

5 ways to do accurate marketplace reconciliation

iReco, Retail & MarketplacesMay 9, 20220Comments

A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a…

4 reasons why a PIM system is necessary for quality customer experience.

B2B & Wholesale, Consumer Brands, Omnichannel Tech Stack, Retail & MarketplacesMay 6, 20220Comments

You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are…

The Importance Of Agile Supply Chain During The Covid Time

B2B & Wholesale, Consumer Brands, Retail & Marketplaces, Supply Chain ManagementApril 9, 20220Comments

During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world.…

How To Leverage Product Intelligence To Drive Hyper Personalization

B2B & Wholesale, Consumer Brands, Prefilled Catalog, Retail & MarketplacesMarch 7, 20220Comments

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how…

5 Things To Understand About Social Commerce

B2B & Wholesale, Consumer Brands, Retail & MarketplacesFebruary 21, 20220Comments

#1. What is Social Commerce? Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands,…

How Marketplaces Can Create The Right Amount Of Seller Side Friction & Why Is It Necessary?

Retail & Marketplaces, Seller ManagementFebruary 8, 20220Comments

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well. Since supply…

5 Tips to Improve Omnichannel Inventory Management

B2B & Wholesale, Consumer Brands, Retail & Marketplaces, Supply Chain ManagementJanuary 28, 20220Comments

A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are…

How to quickly build a best-in-class product catalog?

Athena, B2B & Wholesale, Consumer Brands, Merchandizing Management, Omnichannel Tech Stack, Reporting & Data Analytics, Retail & MarketplacesJanuary 25, 20220Comments

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the…

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

B2B & Wholesale, Consumer Brands, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesMarch 19, 20180Comments

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more.…

5 Content Types to boost your eCommerce Sales

B2B & Wholesale, Consumer Brands, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesFebruary 8, 20180Comments

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…