Retail & Marketplaces Archives - Page 9 of 12

Tips to Improve Load Time and Speed of your E-commerce Platform

B2B & Wholesale, Consumer Brands, Customer Experience Management, Drupal, Magento, Retail & MarketplacesAugust 16, 20171Comment

No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters. Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile…

Big Data’s Role in Personalization beyond Product Recommendations

B2B & Wholesale, Consumer Brands, Customer Experience Management, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesAugust 14, 20170Comments

Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of…

Make More Money by Leveraging Product Content

B2B & Wholesale, Consumer Brands, Merchandising Operations, Merchandizing Management, Product Conversion Rate Optimization, Retail & MarketplacesAugust 11, 20170Comments

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins…

How Internet of Things is Transforming Gas Management

B2B & Wholesale, Consumer Brands, Drupal, Omnichannel Tech Stack, Retail & MarketplacesJuly 31, 20170Comments

Introduction As day-to-day services across the board become more accessible to a larger section of the population, it becomes more important that the work processes of the industries concerned be streamlined and monitored closely at every level. One such industry that requires prompt action and minute-level monitoring is oil and gas. And, the task of…

Critical Factors that could Save Your Omni-channel Strategy from Failing

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Omnichannel Management, Retail & MarketplacesJanuary 16, 20171Comment

To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.

Five Predictions For Retail In 2017

eCommerce Trends & Insights, Retail & MarketplacesJanuary 5, 20170Comments

It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.

Ecommerce Companies Sought-after Acquisition Targets

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 26, 20160Comments

2016 was notable for acquisition of eCommerce companies like Jet.com, Dollar Shave Club, Lazada, and Jabong closer home. In 2017, it’s likely that more eCommerce companies will exit via acquisition and larger players look for targets in Southeast Asia and India.

Consumers open more than half of retailers’ emails on smartphones in Q3

eCommerce Trends & Insights, Omnichannel Tech Stack, Retail & MarketplacesDecember 26, 20160Comments

64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones. However, there’s a strong negative correlation between consumers opening retailers’ emails on mobile devices and click rates; the click rate fell to 2.7% from 2.9% a year earlier.

Small screens bring in big holiday sales

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Omnichannel Tech Stack, Retail & MarketplacesDecember 26, 20160Comments

Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).

Rise of e-shopping, rise of counterfeit fashion

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 26, 20160Comments

While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.

Social networks’ Buy buttons aren’t working

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization, Retail & MarketplacesDecember 26, 20160Comments

Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.

India to See 45% Rise in Mobile Frauds by 2017: Study

B2B & Wholesale, Consumer Brands, eCommerce Trends & Insights, Retail & MarketplacesDecember 13, 20160Comments

Mobile fraud threats are expected to grow to 60-65% by 2017, according to a joint study report by ASSOCHAM & EY. Today, many businesses have dedicated teams monitoring security, but many continue to operate unaware of the impending dangers.